One of the very best ways to get the attention of current and prospective clients attention and create a great impression of your company is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them. There are many benefits to be gained by using PURLs.
In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you. With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.
A PURL allows you to customize your content to individual clients easily. You can use this as a tool to make your marketing efforts more narrowly targeted and to learn more about the wants and needs of your clients and prospects at the same time. This is a more powerful tool for reaching your customers and building your brand with them.
Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.
When you are looking at PURLs, particularly as they mix with a personal direct mail campaign, you will find that it also makes it much easier to monitor your customers. What are they doing with their accounts, and what can you do to make sure that they stay interested? Your ability to provide personal content is a huge draw.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.
Look into your options and consider all of the revenue which using a PURL based campaign could bring your business. This is a marketing tool you don't want to ignore!
In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you. With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.
A PURL allows you to customize your content to individual clients easily. You can use this as a tool to make your marketing efforts more narrowly targeted and to learn more about the wants and needs of your clients and prospects at the same time. This is a more powerful tool for reaching your customers and building your brand with them.
Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.
When you are looking at PURLs, particularly as they mix with a personal direct mail campaign, you will find that it also makes it much easier to monitor your customers. What are they doing with their accounts, and what can you do to make sure that they stay interested? Your ability to provide personal content is a huge draw.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.
Look into your options and consider all of the revenue which using a PURL based campaign could bring your business. This is a marketing tool you don't want to ignore!
About the Author:
Jim Rogers - PURLs are used to increase response rates and get the attention of the recipient. This advanced Personalized URLs software is doubling and even tripling response rates on postcards and email.
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